SaaS UX/UI · Web apps · Mobile apps · Framer Expert
SaaS UX/UI · Mobile apps
I help SaaS teams and founders turn complex products into experiences that are easier to use, easier to sell, and faster to build.
I help SaaS teams and founders turn complex products into experiences that are easier to use, easier to sell, and faster to build.
I help SaaS teams and founders turn complex products into experiences that are easier to use, easier to sell, and faster to build.
If your product is growing faster than its UX can keep up, or you're starting something new and want to get the design right from the beginning - that's where I come in. I work closely with founders, product managers, and engineers as a contractor or freelance designer, so you get senior-level design without the overhead.
If your product is growing faster than its UX can keep up, or you're starting something new and want to get the design right from the beginning - that's where I come in. I work closely with founders, product managers, and engineers as a contractor or freelance designer, so you get senior-level design without the overhead.
Selected Product Design Work
Selected Product Design Work
Real projects, real problems. Here's a look at some of the products I've helped design, improve, and ship.
SnackMate Redesigning the Vending Experience Through Mobile UX
A mobile UX and service design concept for iOS, exploring how real time stock visibility, streamlined mobile checkout and a structured user journey can eliminate the friction points that make traditional vending unreliable and frustrating to use.
Mobile App UX Design
Service Design
View Project
SnackMate Redesigning the Vending Experience Through Mobile UX
A mobile UX and service design concept for iOS, exploring how real time stock visibility, streamlined mobile checkout and a structured user journey can eliminate the friction points that make traditional vending unreliable and frustrating to use.
Mobile App UX Design
Service Design
View Project
SnackMate Redesigning the Vending Experience Through Mobile UX
A mobile UX and service design concept for iOS, exploring how real time stock visibility, streamlined mobile checkout and a structured user journey can eliminate the friction points that make traditional vending unreliable and frustrating to use.
Mobile App UX Design
Service Design
View Project
Campaign Analytics Dashboard Redesign for a SaaS Creator Platform
A UX and UI redesign of a SaaS campaign analytics dashboard for iOS and Android, transforming fragmented data into a clear, decision-ready experience for creators and marketing teams.
Analytics Dashboard UX
Data Visualisation
View Project
Campaign Analytics Dashboard Redesign for a SaaS Creator Platform
A UX and UI redesign of a SaaS campaign analytics dashboard for iOS and Android, transforming fragmented data into a clear, decision-ready experience for creators and marketing teams.
Analytics Dashboard UX
Data Visualisation
View Project
Campaign Analytics Dashboard Redesign for a SaaS Creator Platform
A UX and UI redesign of a SaaS campaign analytics dashboard for iOS and Android, transforming fragmented data into a clear, decision-ready experience for creators and marketing teams.
Analytics Dashboard UX
Data Visualisation
View Project
From Fragmented Tools to a Unified Affiliate Workflow on Mobile
Designing the end to end affiliate experience within a live SaaS creator platform for iOS and Android, consolidating brand discovery, link management, performance analytics and earnings into one cohesive mobile workflow.
Affiliate UX Design
Creator Revenue Design
View Project
From Fragmented Tools to a Unified Affiliate Workflow on Mobile
Designing the end to end affiliate experience within a live SaaS creator platform for iOS and Android, consolidating brand discovery, link management, performance analytics and earnings into one cohesive mobile workflow.
Affiliate UX Design
Creator Revenue Design
View Project
From Fragmented Tools to a Unified Affiliate Workflow on Mobile
Designing the end to end affiliate experience within a live SaaS creator platform for iOS and Android, consolidating brand discovery, link management, performance analytics and earnings into one cohesive mobile workflow.
Affiliate UX Design
Creator Revenue Design
View Project
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Process
Every project is different, but the way I work stays consistent. Here's what you can expect when we work together.
Discover
We start by getting under the skin of your product. I want to understand your users, your goals, where things are breaking down, and what good actually looks like for your business.
Define
Once I have a clear picture, I map out the problem space. What needs solving first, what the user journey should feel like, and where the biggest opportunities are before a single screen gets designed.
Develop
This is where ideas become real. Wireframes, flows, prototypes, and iterations - tested and refined until the experience feels right for users and makes sense for your team to build.
Deliver
Production ready designs, handed off properly. I work closely with your engineers to make sure what gets built actually matches what was designed, and stays that way.
End to end product design for SaaS, web and mobile
I work with your team to design SaaS, web and mobile experiences that are clear, usable and ready to ship. From early concepts to production ready UI.
Product Design
UX/UI Audit
Design Systems
UX Research
End to end product design for SaaS, web and mobile
I work with your team to design SaaS, web and mobile experiences that are clear, usable and ready to ship. From early concepts to production ready UI.
Product Design
UX/UI Audit
Design Systems
UX Research
End to end product design for SaaS, web and mobile
I work with your team to design SaaS, web and mobile experiences that are clear, usable and ready to ship. From early concepts to production ready UI.
Product Design
UX/UI Audit
Design Systems
UX Research
End to end product design for SaaS, web and mobile
I work with your team to design SaaS, web and mobile experiences that are clear, usable and ready to ship. From early concepts to production ready UI.
Product Design
UX/UI Audit
Design Systems
UX Research
Years of experience
5+
Features shipped
50+
Usability sessions
100+
Industries served
6+
Designed in the right tools, delivered the right way
Designed to perform
Built to last
25 %
25 %
25 %
Onboarding completion rate improvement through flow restructure and inline validation
50+
50+
50+
Product features shipped across web and mobile platforms in live production environments
6
6
6
Industries served including fintech, SaaS, creator economy, travel, ecommerce and B2B products
60%
60%
60%
Estimated reduction in payment related support queries after dashboard redesign
Common Queries Answered
Are you available for contract and freelance work right now?
Yes, I'm currently available for both contract and freelance engagements. I work remotely and am open to part time, full time and project based arrangements with teams across the UK and Europe.
Are you available for contract and freelance work right now?
What does working with you actually look like day to day?
What's your typical process for starting a new project?
Do you work with early stage startups or only established products?
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.